Sonali Srivastava: Why Television (TV) Ads are no more for 1 Minute?

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With a change in time, the methods and ideas used for advertising have also changed. Do you remember the time when there use to be only one channel DD National? Every Sunday it was a day for movies and after every half, an hour there used to come ads for different products (“Pehle Istemal Kare Fir Vishwas Kare”, “Fena Hi Lena”, “Lijjat Pappad” etc) for half an hour, people used to consider it as their time to do some home works. With time the number of channels increased and time for advertisement decreased to 5 to 10 minutes. But this time people had the option to switch to other channels where no ads are being displayed. Generally, people are not aware of the fact that every company and government spend crores and crores of Rupees for creating one ad. The companies realized the loss they occur if customers are not watching the ads.

The basic problem was:

1. One ad cost crores and the time limit for ads cannot exceed 30 to 35 sec on television.

2. People switching the channel.

After understanding the problem now it turned to take some step and the solution arrived in the form of:

1. Displaying ad time- After seeing the time the limit for ads viewer does not feel like changing the channel saying its matter of just 1 or mins.

2. Ads on all channels at the same time- If all channels show ads at the same time it makes the viewer feel disinterested in changing the channel.

3. Scrolling of important information, banner, etc on-screen.

These are some of the practices that are being used, which will definitely upgrade in coming future as life and choices are dynamic and not stagnant. So, next time when an ad comes do recall about it.

Do comment below. Your Suggestion and Recommendation are appreciated.